Shopify has become the platform to have, and it's trusted by companies of all industries and sizes. This trust has earned the attention of some of the biggest brands and celebrities worldwide.
Celebrities that use Shopify for their stores include Kim Kardashian, Kylie Jenner, Adele, and Lady Gaga. Victoria Beckham, Rebecca Minkoff, and Zendaya also use Shopify's robust platform and themes to power their fashion lines.
The rest of the article will discuss in more detail how the abovementioned celebrities use Shopify to build, sell and market their brands.
In this article:
- SKIMS
- Adele
- Zendaya
Celebrities that use Shopify
Kylie Skin
Kylie Jenner's success story in the beauty and cosmetics industry is truly inspiring for women who are looking to start their own stores. As one of the most prominent celebrities in the world, Kylie has demonstrated her entrepreneurial skills by launching two highly successful brands: Kylie Cosmetics and Kylie Skin.
With the launch of Kylie Cosmetics in 2014, Kylie Jenner made a significant impact on the beauty industry. She leveraged her massive social media following and personal brand to create a line of lip kits that quickly became a sensation. The success of Kylie Cosmetics paved the way for Kylie to expand her business ventures and explore new opportunities.
In 2019, Kylie Jenner ventured into the skincare market with the launch of Kylie Skin. This move showcased her versatility and ability to adapt to different segments within the beauty industry.
By expanding her product line to include skincare, Kylie demonstrated her commitment to providing a comprehensive range of beauty products that cater to her audience's needs.
When it comes to setting up an online store, Kylie Jenner's brands, including Kylie Cosmetics and Kylie Skin, utilize Shopify for a headless eCommerce setup.
A headless setup means that the front end (the part that customers see and interact with) is decoupled from the back end (the part that handles inventory, payments, and shipping).
By using Shopify for backend features such as checkout and shipping, Kylie's brands can take advantage of the platform's robust infrastructure and reliability. At the same time, they have the flexibility to integrate third-party applications for more customization options on the front end.
This allows Kylie's brands to create unique and engaging shopping experiences for their customers while benefiting from the convenience and stability provided by Shopify.
For female entrepreneurs looking to start their own store, Kylie Jenner's journey serves as a testament to the power of passion, branding, and adaptability.
Her success in the beauty and cosmetics industry shows that with dedication, innovation, and a strong personal brand, it is possible to create a thriving business that resonates with customers worldwide.
By leveraging the right platforms and technologies, such as Shopify's headless eCommerce setup, aspiring entrepreneurs can emulate Kylie's approach and build their own successful online stores.
SKIMS
Kim Kardashian, a well-known celebrity, has embraced the advantages of using Shopify for her business ventures. In 2017, Kim launched her beauty line, KKW Beauty, and a year later, she expanded her entrepreneurial pursuits by introducing Skims, her own underwear and shapewear brand.
Skims' choice to utilize Shopify themes played a significant role in its remarkable success. The selection of visually appealing and user-friendly themes from the Shopify platform has contributed to creating an engaging and seamless shopping experience for Skims' customers.
This attention to detail in the online store's design and functionality likely played a part in attracting a large customer base.
Skims' collaboration with renowned companies like Fendi and Nordstrom has further solidified its position in the fashion industry. These partnerships have not only elevated the brand's reputation but also provided Skims with increased exposure and access to a wider customer base through established retail channels.
One notable achievement for Skims is its collaboration with Team USA for the 2020 Tokyo Summer Olympics and the upcoming 2022 Winter Olympics in Beijing. Skims had the opportunity to produce loungewear and underwear for athletes, showcasing the brand's versatility and ability to cater to different audiences. This collaboration not only showcased Skims on a global stage but also emphasized the brand's commitment to quality and performance.
Kim Kardashian's success in leveraging Shopify for her business ventures demonstrates the platform's effectiveness in supporting diverse industries, including beauty, fashion, and sportswear.
By utilizing Shopify themes and partnering with reputable companies, Skims has been able to create a strong brand presence and expand its reach to a wider customer base. For aspiring female entrepreneurs, Kim Kardashian's experience highlights the potential of utilizing the right platforms and collaborations to achieve success in the competitive world of e-commerce.
Other celebrities that use Shopify
Shopify's celebrity appeal doesn't stop with the big names above. Superstars across the fashion, acting, and music industries have turned to the platform to create, market, and successfully launch their merchandise stores and fashion lines.
Other celebrities that use Shopify (aside from Kylie Jenner and Kim Kardashian) include Kendall Jenner, Adele, Lady Gaga, Victoria Beckham, Rebecca Minkoff, and Zendaya.
Kendall Jenner
Kylie Jenner is not the sole Jenner sibling experiencing triumph with Shopify's tools. In 2012, Kendall Jenner, an American model, and media personality, joined forces with her younger sister Kylie to embark on an e-commerce journey.
This dynamic duo, known for their style and influence in the beauty industry, launched a collaborative fashion store called Kendall + Kylie. Leveraging the power of Shopify Plus, they have successfully sold a wide range of fashionable clothing, shoes, and accessories through their online store.
Adele
Global icon, generational talent, and singer-songwriter Adele is no stranger to Shopify. After the groundbreaking success of her third studio album, 25, the British-born superstar turned to Shopify to create 25's accompanying merchandise. She continues to update and use the platform as she releases new albums.
Her venture into the e-commerce world can be considered nothing less than a success, as most of her products sold out.
Lady Gaga
Positioning herself as one of the most famous musicians of the decade, American singer, songwriter, and actress Lady Gaga has always held a cult-like following. In 2016, Lady Gaga launched her own merchandise store, Lady Gaga Official Shop. Created using Shopify Plus, the website can be visited by fans who want to purchase T-shirts, jewelry, music, and various accessories.
The site is constantly evolving, updating to match the artist's shifts between themes and projects.
Victoria Beckham
Fueled by her deep passion for fashion in 2008, Victoria Beckham created her namesake fashion line powered by Shopify.
Since its debut, Victoria's brand has seen considerable success and attention. Beckham has received various industry awards, including the Best Designer Brand and Brand of the Year at the 2011 British Fashion Awards. The brand has partnered with famous retail companies like Target and has had its collection shown at London Fashion Week.
In 2019, Victoria entered a different industry with the launch of her beauty brand Victoria Beckham Beauty. Victoria hired an e-commerce specialist and longtime Shopify partner, Fostr, to quickly leverage the platform's tools to create a powerful yet fluid website.
Rebecca Minkoff
As an industry leader in accessible luxury handbags, accessories, and apparel, Rebecca Minkoff is no stranger to using cutting-edge technology. Her brand's shop uses Shopify's innovative tools to integrate 3D and augmented reality to help consumers fully get to know their purchases.
According to company reports, this change has increased product interest by 30%.
Zendaya
The Daya by Zendaya Fashion used Shopify as its platform of choice but has been taken down until further notice. If you've been lucky enough to visit it before, however, it's an exceptional showcase of the Euphoria actress-slash-Emmy Award winner's sartorial sensibilities.
Conclusion
Shopify has emerged as the preferred platform for businesses of all sizes and industries, earning the trust of renowned brands and celebrities worldwide. Celebrities like Kim Kardashian, Kylie Jenner, Adele, Lady Gaga, Victoria Beckham, Rebecca Minkoff, Kendall Jenner, and Zendaya have successfully utilized Shopify's robust features and themes to power their online stores and fashion lines.
These celebrities' success stories highlight the power of Shopify's headless eCommerce setup, allowing brands to provide unique shopping experiences while benefiting from the platform's reliability and convenience. By leveraging Shopify themes, brands like Skims have created engaging and seamless online stores, leading to collaborations with renowned companies and global recognition.
Other celebrities in the fashion, music, and acting industries have also embraced Shopify's tools to create and market their merchandise stores and fashion lines. Their experiences underscore the effectiveness of Shopify in supporting diverse industries and the potential for aspiring entrepreneurs to achieve success in the competitive world of e-commerce by utilizing the right platforms and collaborations.
In summary, Shopify's appeal to celebrities and its ability to empower businesses across various sectors make it a trusted and valuable platform for establishing a strong online presence and reaching a wider customer base.