If you're anything like me, you know that beauty influencers have transformed the way we discover new trends, products, and beauty routines. Their expertise, creativity, and influence shape (our!) consumer behaviour and set the stage for the latest in makeup, skincare, and haircare. This blog is your fab guide into my fave beauty influencers in the space.
Let's get straight into it; here are the top beauty influencers you should follow to stay updated on the latest trends and products:
1. Huda Kattan
Huda Kattan is the queen bee of the beauty world. As the founder of Huda Beauty and Wishful Skin, she's transformed the industry with her top-notch products and makeup tutorials. Huda’s journey from a beauty blogger to the CEO of a global beauty brand is truly inspiring.
Notable Achievements ⭐
Huda launched a globally successful beauty brand with iconic products like her false lashes, eyeshadow palettes, and skincare line. Her brand consistently sets new trends and standards in the beauty industry.
Why They're a Must-Follow 👆
Huda’s tutorials are not just informative but transformative. She breaks down complex makeup looks into easy-to-follow steps, making high-glam accessible to everyone. Plus, her product recommendations are always spot-on.
Links 🔗
Instagram (click here)
YouTube (click here)
2. Nikkie de Jager-Drossaers (NikkieTutorials)
Nikkie is a makeup maestro known for her channel NikkieTutorials. With a massive following on YouTube, she’s a trailblazer in the beauty community, known for her stunning makeup transformations and advocacy for inclusivity.
Notable Achievements ⭐
Nikkie has collaborated with top brands, launched her own brand Nimya, and even did makeup for celebrities like Lady Gaga. She’s also a vocal advocate for LGBTQ+ rights.
Why They're a Must-Follow 👆
Nikkie’s detailed tutorials cover everything from everyday looks to extravagant glam. Her fearless approach to makeup and her commitment to inclusivity make her a must-follow.
Links 🔗
Instagram (click here)
YouTube (click here)
3. Michelle Phan (EM Cosmetics)
Michelle Phan is a true pioneer in the beauty world. As one of the first beauty influencers, she paved the way for many. She’s also the founder of EM Cosmetics and a role model for aspiring entrepreneurs.
So much so, that friend of the pod Michelle Hu started her brand Etoile Collective after being a huge fan of EM Cosmetics and Michelle Phan's videos.
Notable Achievements ⭐
Michelle’s journey from a YouTube sensation to a successful businesswoman is awe-inspiring. She’s been a game-changer in the beauty industry with her innovative products and holistic approach.
Why They're a Must-Follow 👆
Michelle’s content is a perfect blend of beauty tutorials and entrepreneurial insights. Her timeless beauty tips and calming presence make her channel a go-to for beauty enthusiasts.
Links 🔗
Instagram (click here)
YouTube (click here)
4. Desi Perkins (Dezi and Dezi Skin)
Desi Perkins is a beauty icon known for her glamorous makeup looks and relatable content. She’s the CEO and founder of Dezi and Dezi Skin, where she shares her passion for beauty and skincare.
Notable Achievements ⭐
Desi has built a successful brand and collaborated with major beauty companies. Her YouTube channel is a treasure trove of beauty tutorials, vlogs, and lifestyle content.
Why They're a Must-Follow 👆
Desi’s tutorials are not only educational but super fun to watch. Her vibrant personality and impeccable beauty skills make her a standout in the beauty community.
Links 🔗
Instagram (click here)
YouTube (click here)
5. CC Clarke
CC Clarke is your go-to girl for all things beauty. Known for her creative makeup looks and in-depth product reviews, she’s a beauty influencer who genuinely connects with her audience.
Notable Achievements ⭐
CC has gained a massive following with her innovative makeup tutorials and honest beauty advice. She’s also launched her own beauty line, showcasing her entrepreneurial spirit.
Why They're a Must-Follow 👆
CC’s content is fresh, fun, and always on-trend. Her tutorials help you achieve the best version of yourself, and her down-to-earth personality makes you feel like you’re chatting with a friend.
Links 🔗
Instagram (click here)
YouTube (click here)
6. Niomi Smart
Niomi Smart is a lifestyle and beauty influencer who brings a holistic approach to beauty. She’s known for her focus on natural beauty and wellness, making her content a breath of fresh air.
Notable Achievements ⭐
Niomi’s successful blog and YouTube channel have inspired millions. She’s also an author, sharing her journey and tips for a balanced lifestyle.
Why They're a Must-Follow 👆
Niomi’s content is perfect for those who love beauty and wellness. Her tips on natural skincare and mindful living are not just beneficial but also soothing and inspiring.
Links 🔗
Instagram (click here)
YouTube (click here)
7. Amra Olevic Reyes
Amra, known as Amrezy, is a makeup artist and influencer with a flair for bold and glamorous looks. Her vibrant personality and impeccable style make her a standout in the beauty community.
Notable Achievements ⭐
Amra’s collaborations with major beauty brands have solidified her status as a beauty icon. Her makeup looks are always cutting-edge and trendsetting.
Why They're a Must-Follow 👆
Amra’s fearless approach to makeup and her stunning transformations will inspire you to step up your beauty game. Plus, her product recommendations are always on point.
Links 🔗
Instagram (click here)
YouTube (click here)
8. Stephanie Lange
Stephanie Lange is a beauty influencer who blends makeup artistry with holistic health. Her content is all about achieving beauty from the inside out, with a focus on clean beauty and wellness.
Notable Achievements ⭐
Stephanie’s YouTube channel and beauty blog have a dedicated following. She’s known for her honest reviews and thoughtful approach to beauty.
Why They're a Must-Follow 👆
If you’re into holistic beauty and clean living, Stephanie is your girl. Her tips on combining health and beauty are unique and super helpful.
Links 🔗
Instagram (click here)
YouTube (click here)
9. Kristin Coffey
Kristin Coffey is a beauty and fashion influencer who brings a touch of elegance to everything she does. Her content is a mix of makeup tutorials, fashion advice, and lifestyle tips.
Notable Achievements ⭐
Kristin’s impeccable style and relatable content have garnered her a loyal following. She’s a go-to for anyone looking to elevate their everyday look.
Why They're a Must-Follow 👆
Kristin’s chic and classy style is perfect for anyone wanting to up their beauty and fashion game. Her tutorials and fashion tips are practical and easy to follow.
Links 🔗
Instagram (click here)
YouTube (click here)
10. Lucy Jessica Carter
Lucy Jessica Carter is a multi-talented influencer focusing on beauty, fashion, motherhood, and lifestyle. Her content is a delightful mix of beauty tips, fashion finds, and family life.
Notable Achievements ⭐
Lucy has amassed a large following by sharing her journey as a mom of twin girls and two boys, along with her passion for beauty and style.
Why They're a Must-Follow 👆
Lucy’s content is perfect for busy moms who want to stay stylish and up-to-date with beauty trends. Her mix of motherhood and beauty advice is both relatable and inspiring.
Links 🔗
Instagram (click here)
YouTube (click here)
A closing note...
Following top beauty influencers can significantly enhance your beauty knowledge and routine. These influencers provide a wealth of information, from innovative makeup techniques to the latest skincare trends. Stay connected, engage with their content, and explore new beauty products to keep your beauty game strong in 2024. Love it!